Once the thermometers heat up, designers start laying down their newest, hottest lines in eyewear and accessories. Lately, the competition became not only about the most trendy, original models, but also about the best protection for the consumers’ eyes.

Polarized sunglasses have been used with regularity by fishermen or boats’ crew because they reduce the level of reflection from the water. But nowadays, health conscious consumers have directed their attention towards the benefits of polarized sunglasses, mainly if they conduct their activities outdoors or spend a lot of time behind the wheel.

Therefore, like a mindful student, every designer in the industry started focusing on creating high end sunglasses with this kind of lens, the most prominent of which is Maui Jim. Considered a luxury brand, Maui Jim sunglasses come with UV-blocking lenses and have the ability to enhance color. They even have a registered patent for the cutting-edge technology called PolarizedPlus® lens. The Maui Jim designs are faithful to a philosophy of aloha spirit, which means they include elements of the earth in the creation of the lenses, through various treatments such as color enhancing.

The technology of polarized sunglasses is about deviating light, which generally travel horizontally when it’s being reflected off flat surfaces. That can be damaging for our eyes and so polarized lenses cut the formed glare and help the eyes adjust to the new light. However, they are not advisable for every situation where we are dealing with strong light. Such an example would be excessive snow. If you find yourself on a skiing lane, it’s better to have sunglasses that allow light to reflect off ice, so that you’ll be able to see potential dangerous areas. Airmen are also prevented from wearing such lenses, because they have been reported to reduce visibility when in contact with liquid crystal displays, such as instrument or control panels. For the regular people it may just be hard to read an ATM.

Despite that, their features are mostly beneficial in everyday activities. And, as mentioned before, they can be very stylish, as many designers have embraced the trend. Celebrities have also started to promote them, together with other accessories, like designer watches or handbags. Nixon watches, for instance, have grown in popularity by association with haute couture clothing and eyewear. The quality of the Nixon watches is undeniable. They are mainly manufactured from top notch raw materials, sometimes even precious metals, like gold. You can choose between digital and analog Nixon watches and between thousands of models, though the general orientation is towards sport watches.

All in all, whether it is sunglasses or watches, handbags or wallets, accessories are vital in this world of ornamentation and scrutiny. Whether you want to be part of the glamorous or just well-dressed, designer sunglasses and watches are items that your wardrobe can’t lack. And then it’s up to you to choose between brands, lenses, frames or models. With the high variety and countless collections, it won’t be to hard to find something that fits your style or even your budget.

It is a very rare occasion that designers become an icon in the fashion industry. It undoubtedly takes passion, skill, talent, and of course, the right connections to make a name for yourself. Every now and then there comes a promising designer that is sure to make a dent in the industry. The question is, do they really make an impact in design history? The following is a list of designers that have made their name synonymous to the change that they brought to the dynamic world of fashion. While the names Armani and Valentino are missing, this list focuses on those that have introduced visionary ideas not only in the industry but also changed the way it is perceived by the public.

Diane von Furstenberg

Diane von Furstenberg was once married to a prince of German descent. This Belgian-American designer wanted to be recognized not for her ties to royalty but for a career that would surpass her title. In 1970, she invested $30,000 in designing clothes. She launched a new style of dresses- her most prominent design- the jersey wrap dress. With its iconic prints and colorful designs, the wrap dress is a testament to her talent that launched her career that garnered her lifetime recognitions.

Yves Saint Laurent

Yves Saint Laurent is credited to have launched the tuxedo into women’s closets. Otherwise known as le smoking, the women’s version of the men’s classic possesses the same sophistication but undoubtedly exudes more sensuality. He was revolutionized the fashion industry by making ready-to-wear garments reputable. He was also the first designer to use ethnic models as well as non-European culture in his collections. He worked under Christian Dior, eventually earning the respect of the designer. He inherited The House of Dior from the designer at the age of 21.

Vivienne Westwood

Vivienne Westwood is a British fashion designer, as well as a political activist, and businesswoman. Her involvement in politics and pop culture gave her cultural authority and this gave birth to a fashion revolution. She was able to bring modern punk and new wave into mainstream fashion. In more recent events, she was a guest judge in two of America’s most popular fashion reality television shows- Project Runway and America’s Next Top Model. Her designs were also featured in the 2008 film adaptation of the HBO series Sex and the City.

Christian Dior

This postwar designer’s claim to fame was the introduction of the “New Look” silhouette. His skill and mastery in lines and shapes introduced a new silhouette to women after the Second World War. This shape gave women a “flower silhouette”- a nipped waist, a voluminous full skirt, and a corseted top. His suits and dresses were often padded to balance the bust and accentuate a wasp-like waist.

Calvin Klein

Calvin Klein brought a minimalist and sensual face to American fashion. His underwear collection is a dedication to clean lines and sharp cuts that accentuate both the body and sensuality. His jeans, cut so slim that it glides across the legs of the wearer, gave a modern look to the decade-old fashion staple. His fashion house’s marketability is based largely on provocative images that shocked the conservatives of American society. The distinctive cut of his jeans are more commonly known today as “skinny jeans.”

Ralph Lauren

Ralph Lauren redefined the clothing choices of America. He took inspiration from elite prep school students and transformed their uniforms into something wearable everyday. He charmed his way into closets by making his collection exude a relaxed American lifestyle without foregoing taste and class. In a way, he made dress codes in prep schools appreciated and introduced “preppy clothing” into mainstream fashion.

Carolina Herrera

Carolina Herrera gave the industry a facelift by demonstrating that beauty and class go beyond surface level. She is a goodwill ambassador for The Intergovernmental Institution for the use of Micro‐algae Spirulina Against Malnutrition. She is also a recipient of The International Center in New York’s Award of Excellence, Spain’s Gold Medal for Merit in the Fine Arts, and the Gold Medal of the Queen Sofía Spanish Institute. She won the “Womenswear Designer of the Year” in 2004 and the “Geoffrey Beene Lifetime Achievement Award” in 2008 from the Council of Fashion Designers of America. Moreover, she received the distinguished “Mercedes-Benz Presents” title for the season spring/summer 2011 collection. Apart from the awards that decorate her name, her genuine heart has won the admiration of many in the industry. Poised with grace and class, her presence in the industry proves that you do not have to step on other people’s dreams and toes to become successful.

Coco Chanel

Coco Chanel embodied the true essence of power only a rags-to-riches story could conjure. Raised in an orphanage by nuns, she was taught to sew at an early age. She went on to pursue a brief career in singing. Afterwards, she struggled to land a foothold in fashion. She charmed her way into the hearts of two powerful men of whom she was a mistress. She used that influence as financial support. She was the originator of the modern women’s sportswear and the idea of powerdressing.

The Chanel suit is definitely her trademark and signature style. Embellished with ribbons, lace, satin and pearls, this outfit stands the test of time and remains a classic. Her no-nonsense philosophy in fashion liberated women from the constraints of corsets and other padded and uncomfortable clothing. Her vision was to make fashion as comfortable as they are beautiful, and with this she introduced to women the concept of wearing trousers- a garment strictly designed for men during her time. She liberated fashion to new lengths, making it comfortable, classic, and an emblem of influence.

When you shop online, you get a great deal of convenience for the shopping experience. The best thing you can do is try to keep yourself on shopping sites that will provide you with a chance to buy everything you need. In fact, you will want to try to shop for everything you need so that you can find the best way to save not only on the products but on the shipping as well.

When you are buying at a large site that carries everything you need, you will have a much better chance of getting everything you need by looking for ways to save money on the products and the shipping. Some companies offer free shipping when you spend a certain amount of money. Sure, they are encouraging you to spend more money, but you are getting a better value when you are purchasing even more items. This means that you are saving money over a broad range of products.

The best thing you can do is look for places that will carry the specific brands that you are looking for. When you shop online, you do not have to compromise on the brands and quality that you want. Plus, you will be able to surprise your friends and family with all of the items that you can find that match their needs precisely.

If you are smart about your plans to shop online, you will be able to keep it simple and keep a shopping cart on that site all year long. This means that you always have ideas for purchases that you want to make. Plus, you will be able to make a wishlist that you can send to your friends and family when it comes time for the holiday season, birthdays, or any other special occasion.

This means that you will not have to scramble to figure out what you want, but you can actually figure out the things you want far in advance and have them ready to go when you want to get send them out to the people that are shopping for you. The best thing you can do is to make sure that you are able to figure out the best items for yourself so that you don’t have to wonder if you’ll ever be able to find anything when the time comes.

When you decide that it is time to shop online, you want to make some strides to see if you can find all the things you need easily. You don’t want to wonder about the items that you think you might want. In fact, you want to do just a little bit more than wonder. You want to be able to find everything easily with all the selection that is available on the web.

You can save on shipping. You can save on name brand items, and you can even save time when you shop in advance and make it easier for your friends and family to shop for you for any occasion.

Price comparison sites – comparing the comparisons

The idea is simple and very effective – reduce the time and clicks it takes for a browser to find the information they want. Mix it with accuracy and reliability and you’re on to a winner…be it product metadata, reviews, rankings, charts, videos, what your social circle is saying….or price.

Price comparison sites are part of the fabric of online shopping and an industry that has exploded in recent years. They started immaturely, including out of date content, inaccurate prices and lacked extra useful details such as availability and postage costs. More recently, the accuracy of information has improved vastly with the advent of product APIs and direct access to retailers’ databases for up to the minute information.

However, there remains one fundamental problem – that of true and useful comparisons. There are too many ‘price comparison’ sites out there that simply act as a glorified listing service for merchants and don’t adhere to the basic comparison principles.

Saving ‘time and clicks’ is what it’s about. Presenting a paperback from Amazon next to a hardback from Book Depository doesn’t tell you the cheapest you can purchase the book for. It just tells you that those two merchants stock those books in those formats. Here are our top 5 rules of building a quality price comparison service, based on surveys and feedback of over 100 online users and hours and hours of self research.

Top 5 rules for effective price comparison:

1: Compare prices of the same item together – list prices from all merchants together, ideally in one table and for one product e.g. hardback with hardback and paperback with….you get it.

2: Sort your results by price, NOT ‘popularity’ – after all the user’s come to a price comparison site, not a popularity one, especially not one that looks clearly like it’s a ‘paid for’ type.

3: Include the complete price where possible – what’s the point in advertising a product listed for 10p, if the mainland UK delivery takes it to £5. Provide prices that give the user a true and complete picture. If you’re worried about your international users not getting the correct price – don’t! They’re probably 0.001% of your business and surely not worth sacrificing accuracy for the rest? You can always put a comment to explain your assumptions.

4. Save the user time, clicks and brain power - make sure the primary purpose of your site is obvious on your home page, works quickly and offers all the relevant information in the least number of clicks. Remember the 2 ‘threes’:

• You have 3 seconds to capture the user’s attention – if they don’t spot what they’re after on each page load, they won’t spend longer searching for it
• You have 3 clicks to present what the user wants – if they still don’t have that price after three clicks, they’ll tire and move on back to google with one more

5. Build a niche and your reputation – remember, maximise the business you already have before spreading yourself too thin winning new business. There’s no point comparing more categories before you’re trusted for the ones you already compare. Most online buyers will buy many different types of things online. If they’ve used your service before and trust it, they’ll then trust your new category comparisons. Remember, you’ve already done the hard work bringing them to the site in the first place – now maximise it with repeat business.
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